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Learn about the tools SEO experts use


If you have a blog or web page, you know that SEO isn´t easy. However, these tools can help you to improve your position.

Ahrefs SEO keyword tool is an awesome tool for knowing the different facets of SEO: researching keywords, tracking ranges, investigating competitors, obtaining an SEO audit, researching viral content and much more. This helps to find sites that have sent a link to competitors, therefore is a good opportunity to get backlinks. But this could not be possible if Ahrefs did not have the largest database of backlinks.

SEMRush is one of the best SEO tools because of its 'organic traffic information' function. This feature allows you to see all your main articles in a panel along with the related keywords and how many times they have been shared on social networks, while the word counter allows you to get a quick overview of what is working or not and where you should optimize it.

KWFinder's SEO keyword tool not only shows information about the keyword you are looking for, but it also offers good suggestions for related terms and how they compare (volume, CPC, difficulty, etc.) with the original term. It is useful to identify not only the most common terms and keywords, but also to find the terms that are more specific and therefore more likely to convert, which allows you to create focused content that answers the questions that people are really doing.

The best feature of Moz is its 'page optimization feature', because it tells you exactly what steps to take to improve the SEO of each page on your website. For example, it will tell you to 'include a keyword in the title of this page' or 'add an image with a keyword alt tag'. This tool is useful to compare the traffic and optimization of your websites with that of your competitors. You can see which pages and search terms your competitors are performing well. Without a tool like Moz, SEO becomes a guessing game, otherwise you would have no idea what you're doing well and where you can improve.

AnswerThePublic is a great tool for finding SEO content. The best feature of the tool is that it presents a list of questions that web users ask about a particular keyword. If you are running out of content ideas that are useful, or if you are creating a page of frequently asked questions, Answer The Public provides an invaluable guide of what people are actually looking for.

SEO SpyFu software is useful to identify competitors. All the functions of SpyFu are great, but probably the best is the SEO research function. You can connect the domain of a competitor and get information about your own SEO strategy. You can see which keywords are paying and which are organic, review their basic keywords and even evaluate their groups of keywords.

Siteliner allows you to identify and solve potential problems almost automatically, improving quality and value, reduces cannibalization and adds more context to a specific page if done correctly, which is the main reason for using this tool. It's amazing that a free tool (the paid version offers more features) offers the possibility to verify duplicate levels, as well as broken links and the reasons for which pages were omitted (robots, noindex, etc.).

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